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Competitor Price Monitoring: The Latest Ecommerce Trend

Competition is fierce in the world of ecommerce. 90% of people trust online peer recommendations over brand messages, so for a business operating in an industry with established competitors who already have the trust of customers, this can seem like a brick wall for new entries into the market.

A trend appears to be emerging whereby ecommerce sites are making use of monitoring software to keep track of their competitor’s every move, such as when they change prices, when they introduce new products, or even when a certain item is out of stock. A handful of companies offering this service have cropped up in the last two years, and the battle is on to make people aware of the benefits of using such a service, and then getting them on board.

Such intelligence can allow almost any company to get in on the action. Being alerted of such information immediately allows you to react immediately. Online shoppers rarely purchase without at least some brief price research. If they find a cheap price, and as long as the company doesn’t have any negative association, they will make the purchase.

Without competitor monitoring this wouldn’t be possible without manually checking prices day in day out, which some companies do. But for a fraction of the cost of the labour time this used to involve, a much more efficient service can be utilised. In no way can manually price monitoring compare to a programme that collects the information daily, sorts it into easily interpretable reports and delivers it straight to your inbox.

The ability to monitor competitors on a daily basis can allow what were once ‘small players’ to now compete head on with the market leaders. Such competitive intelligence can have knock on effects on all areas of the business; continually offering the best prices leads to increased sales, word of mouth, and most likely some organic SEO.

Price monitoring has now become an almost essential aspect of ecommerce for those operating in competitive markets. Popular uses of such are services are in sectors such as automotive parts, nutritional supplements, computer accessories and kitchen appliances.

Ecommerce Trends To Watch For In 2017

Many studies have shown a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales will increase consistently till 2020. However, the number of people accessing ecommerce websites on their mobile devices has been increasing rapidly. Likewise, a number of studies have shown a steady increase in mobile commerce sales driven by customers’ mobile engagement behavior.

Each enterprise needs to ensure that its ecommerce website keep users engaged by functioning like a mobile app. It must optimize its ecommerce website for mobile devices and allow users make payment through popular mobile wallets. At the same time, the business also needs to keep track of the emerging ecommerce trends to accomplish higher conversion rate and increase digital commerce revenue. There is a series of trends that will impact and shape ecommerce sales in 2017.

7 Trends that will Impact and Shape Ecommerce Business in 2017

1) Personalized Shopping Experience

Unlike mobile apps, websites lack the capability to personalize user experience by taking advantage of the features of underlying device and operating system. But many enterprises nowadays use analytics tools to gather a wide variety of customer data. The data collected through analytics tools help businesses to identify the preferences and understand the behavior of individual customers. Also, an ecommerce business can leverage the information to engage customers by showing the right product, content, ads, and deals to each customer. It can further personalize the shopping experience of each customer and boost ecommerce sales by delivering app-like user experience.

2) Social Selling

The data posted on various websites depict that people spend more time on social networking platforms than other websites. Many businesses promote their products or services on popular social networks to divert visitors to their ecommerce websites regularly. There are a number of social networking websites that allow users to buy products or services directly without visiting an ecommerce website. Many social networks are even planning to roll out new features to generate more revenue by facilitating social selling. The ecommerce business owners can take advantage of these social selling options to promote their products more effectively and boost sales.

3) Chat Bots

Many high-traffic websites nowadays interact with customers through chat bots. In addition to working as customer service executives, the chat bots also help users to perform commercial activities like shopping and booking. Many ecommerce website developers and owners will soon explore ways to keep visitors engaged by interacting with the machines efficiently. However, an enterprise has to deploy a variety of chat bots to meet the varying needs and preferences of customers. Some ecommerce companies have already used chat bots to provide personal shopping service and send messages. Many enterprises will soon use chat bots to make their ecommerce website more interactive and make shopping experience personalized.

4) Artificial Intelligence

The popular mobile platforms make people use artificial intelligence on a daily basis. A large number of people nowadays perform common tasks by talking to their machines through Google’s Assistant, Apple’s Siri, or Microsoft’s Cortana. Large ecommerce companies like Amazon have already started using artificial intelligence to chat with customer. But the ecommerce websites will need a variety of personal assistant to optimize the end-to-end shopping experience. More and more ecommerce businesses will take advantage of artificial intelligence to interact with customers in a smarter way and without deploying additional staff.

5) Contactless Payment

The mobile commerce apps enable users to choose from many payment modes – debit/credit card, internet banking and mobile wallets. A large number of buyers nowadays prefer making payment through their mobile wallets to debit or credit cards. In USA, some companies like Starbucks are using contactless payment options successfully to generate more revenue. Hence, the customers will love to buy product from an ecommerce website that allows them to use contactless payment options. Hence, many enterprises have to redesign their ecommerce websites in 2017 to accommodate the emerging mobile and contactless payment options.

6) Same Day Delivery and Return

There are many people who still prefer brick-and-mortar stores to web stores due to instant delivery. The web store owners must focus on reducing the delivery time of online orders to make more people buy products online. A number of studies have also shown that many customers do not hesitate to pay extra for same-day delivery. Hence, the ecommerce businesses have to explore ways to reduce delivery time of orders. Some companies will even provide flexible delivery option to customers and set up local drop-off points to ensure faster delivery. Likewise, they also need to ensure that each customer has option to return orders without putting extra time, effort and money.

7) User Generated Content

Many people nowadays read the product review and comments posted by other buyers before buying a product. Likewise, many people even choose a web store based on the shopping experience posted by other customers. Hence, enterprises can easily boost ecommerce sales by providing additional information about the products through pictures, description, specifications, and user reviews. Many ecommerce businesses will encourage customers to write reviews and share their shopping experience. They will even explore ways to promote the product more effectively through the user generated content.

Competitor Price Monitoring: The Latest Ecommerce Trend

Internet use has grown and spread during the last decade. With the fame and widespread usage of Internet this new trend in ecommerce business is spreading like wild fire and has a pivotal role in global economy. Businesses these days are rising in all realms. Ecommerce has changed the way people do business. These days, ecommerce business is at its boom. From big corporations to cottage industries, businesses are online, opening up their products and services to new groups of people worldwide.

What is ecommerce? Ecommerce is generally associated with purchasing and selling things over the internet. It is a technique of selling your products on the internet. To put your products over the internet, you need an attractive website and an ecommerce storefront for your business products.

These days, the use of other media trade, such as the telephone, television, fax, and electronic payment, has been also grown. These play also an important role in the boom in ecommerce business because ecommerce has been an integral part of the global economy. The WTO has begun to consider how it fits into the multilateral trade framework, and what rules or regulations should apply.

With the emergence of ecommerce business during the last decades, a number of ecommerce business solution providers have been also grown. No one can imagine a successful ecommerce business without the assistance of a reliable ecommerce business solution provider. Ecommerce service provider performs many useful jobs for your business, such as doing market research, getting traffic for your ecommerce storefront and online ordering system.

Today, ecommerce is the latest mantra in increasing your sales. This is because instead of selling your goods and services through a local store, you can sell online and gain a greater customer base. Apart from providing shipping services, you will need an online ecommerce merchant account to accept credit card payments to make your venture a success.

These days, even a restaurant is running under ecommerce system. Ecommerce solution provider performs many jobs for the Restaurant, such as, they put online restaurant menu, online restaurant ordering systems and bed and breakfast booking system. There are many ways to get your products and services online, from a simple brochure site to a high-end database driven site.

In this way, we see that ecommerce has changed the people to do the business in a different way. Every thing in this world has been being globalize and of course business is no exception. Global ecommerce business has been new trends in ecommerce business and plays a pivotal role in global economy. Also the role of ecommerce business solution providers cannot be ignored because you cannot imagine successful and fruitful ecommerce business without their assistance.